This is 2018 - the year of new ideas and new opportunities in web design.
Are you a designer who is looking for new inspirations? Then you got where you want.
Below you will find 15 new trends in web design in 2018. Let's go!
1. SVG animation
Recently, SVG (scalable vector graphics) has gained immense popularity. Its main advantages are scalability and the ability to respond to a predefined event, for example, loading a page, changing its parameters, mouse events, etc. In other words, these animations react to user actions. Such classy interactive elements attract the attention of website visitors and increase the interaction ratio. Be sure to take advantage of this if you want to improve the user experience.
2. Minimalism and usability.
Less - means more: tendencies of minimalism continue, the amount of empty space increases to make room for a versatile universal design. Comfort is achieved by slow, but detailed animations, as well as short, but highlighted in large font phrases on the screen. This ensures that the visitor will receive your message at a glance.
Do you remember meeting on the clothes!
3. Futuristic projects
When I look at top companies' sites, I come across daily with at least one job demonstrating an excellent technology or a large data visualization. The last 2-3 years the number of data items has grown to 20 times, which makes analysis difficult. But this is all due to JS.
According to the study, the time spent on the site is increased by 100% on pages with at least one image or video on them.
Even more impressive is that buyers are 85% more likely to buy a product after viewing their demo.
If you need an example, check the youtube Invision channel. They download a new demo video with their latest product in the design space
4. Custom photo and video
The image transmits a message with a length of one thousand words. Along with this, they save space and create interest for users.
5. Shadows for extra depth
The shadows create the illusion of depth, which makes them popular in the design community. With their help, you can transform your flat design into a semi-spatial one. You can use shadows and colors (with small variations) for the following purposes:
To make the Call to Action more selective to create the illusion of a click.
To set a visual hierarchy between elements.
Warning: Do not use shadows too much.
6. Adaptive Web Design
The world of mobile devices is developing very quickly, so the availability of adaptive web design is already "must have".
In 2018, for websites and logos, it is necessary that brands retain their presence in front of the target audience regardless of their device.
7. Minimalism in the photo
Images with a simple background that focus on a particular detail. They best attract the user's attention to a specific element.
This trick is widely used in e-commerce.
8. Animations and Gifs
Animating draws user's attention faster than anything else. Users like more than watch read. Look at the success of Instagram.
Use for more creative animations or for creating engaging landing pages, banners, information portals etc. You already know this trend because it is widely used on social networks.
Also use integrated animation to guide users through navigation, boot screens, and so on.
They are everywhere. They are different from animations. I find it difficult to explain the difference, you can see the example below.
Micro-interactions are used to create highly dynamic user interfaces. The user does not need to visit and scroll through the pages.
10. Bright gradients and bright colors
Gradients returned After a long time, they returned to the Internet. Gradients 2.0 with discernible colors are becoming popular.
11. The big ambiguous and creative printing house
Web designers turn Typography into a tool for creating exciting innovative works. In 2018, web design does not revolve around a few fonts. A combination of 5-6 fonts is used.
Remember: huge bold fonts replace images.
12. Particle Background
Your website should download in 2-4 seconds, otherwise the user will leave. This is said by all popular SEO blogs. What is the relationship between site load speed and background?
The answer is simple. Backgrounds that consist of particles are loaded faster, have less distraction and are more attractive.
13. Creating a larger space with a separate page design
Two at a price for half: splitting the page into two parts allows you to group content into semantic areas. For example, separating text with images, etc. Thus, you can display more content on one page without breaking UX.
14. Single-colored icons
Monochrome icons are easier to read and weigh less. For contour icons, you can use more than one color, leaving spaces inside.
15. Make your content ready for printing
Regardless of how the digital world absorbs us, printing is something that you should not ignore. I myself print content that seems useful.
The browsing mode uses your CSS to print content. Better add it to your list of the amenities of use.