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Web design trends in 2018

This is 2018 - the year of new ideas and new opportunities in web design.

Are you a designer who is looking for new inspirations? Then you got where you want.

Below you will find 15 new trends in web design in 2018. Let's go!


1. SVG animation

Recently, SVG (scalable vector graphics) has gained immense popularity. Its main advantages are scalability and the ability to respond to a predefined event, for example, loading a page, changing its parameters, mouse events, etc. In other words, these animations react to user actions. Such classy interactive elements attract the attention of website visitors and increase the interaction ratio. Be sure to take advantage of this if you want to improve the user experience.


2. Minimalism and usability.

Less - means more: tendencies of minimalism continue, the amount of empty space increases to make room for a versatile universal design. Comfort is achieved by slow, but detailed animations, as well as short, but highlighted in large font phrases on the screen. This ensures that the visitor will receive your message at a glance.

Do you remember meeting on the clothes!

3. Futuristic projects

When I look at top companies' sites, I come across daily with at least one job demonstrating an excellent technology or a large data visualization. The last 2-3 years the number of data items has grown to 20 times, which makes analysis difficult. But this is all due to JS.

According to the study, the time spent on the site is increased by 100% on pages with at least one image or video on them.

Even more impressive is that buyers are 85% more likely to buy a product after viewing their demo.

If you need an example, check the youtube Invision channel. They download a new demo video with their latest product in the design space

4. Custom photo and video

The image transmits a message with a length of one thousand words. Along with this, they save space and create interest for users.

5. Shadows for extra depth

The shadows create the illusion of depth, which makes them popular in the design community. With their help, you can transform your flat design into a semi-spatial one. You can use shadows and colors (with small variations) for the following purposes:

To make the Call to Action more selective to create the illusion of a click.
To set a visual hierarchy between elements.
Warning: Do not use shadows too much.

6. Adaptive Web Design

The world of mobile devices is developing very quickly, so the availability of adaptive web design is already "must have".

In 2018, for websites and logos, it is necessary that brands retain their presence in front of the target audience regardless of their device.

7. Minimalism in the photo

Images with a simple background that focus on a particular detail. They best attract the user's attention to a specific element.

This trick is widely used in e-commerce. 

8. Animations and Gifs

Animating  draws user's attention faster than anything else. Users like more than watch  read. Look at the success of Instagram.

Use for more creative animations or  for creating engaging landing pages, banners, information portals  etc. You already know this trend because it is widely used on social networks.

Also use integrated animation to guide users through navigation, boot screens, and so on.

9. Micro-interactions

They are everywhere. They are different from animations. I find it difficult to explain the difference, you can see the example below.

Micro-interactions are used to create highly dynamic user interfaces. The user does not need to visit and scroll through the pages.


10. Bright gradients and bright colors

Gradients returned After a long time, they returned to the Internet. Gradients 2.0 with discernible colors are becoming popular.



11. The big ambiguous and creative printing house

Web designers turn Typography into a tool for creating exciting innovative works. In 2018, web design does not revolve around a few fonts. A combination of 5-6 fonts is used.

Remember: huge bold fonts replace images. 

12. Particle Background

Your website should download in 2-4 seconds, otherwise the user will leave. This is said by all popular SEO blogs. What is the relationship between site load speed and background?

The answer is simple. Backgrounds that consist of particles are loaded faster, have less distraction and are more attractive.

13. Creating a larger space with a separate page design

Two at a price for half: splitting the page into two parts allows you to group content into semantic areas. For example, separating text with images, etc. Thus, you can display more content on one page without breaking UX.

14. Single-colored icons

Monochrome icons are easier to read and weigh less. For contour icons, you can use more than one color, leaving spaces inside. 

15. Make your content ready for printing

Regardless of how the digital world absorbs us, printing is something that you should not ignore. I myself print content that seems useful.

The browsing mode uses your CSS to print content. Better add it to your list of the amenities of use.

01.04.2018

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